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Lucian Daniliuc

The social media publishing conundrum

As I mentioned [before]({% link about.md %}), I'm not keen of producing a ton of content on social networks, or any closed 3rd party platform, as that involves granting a license to your content, contributing only to their success and expansion.

Lucian Daniliuc 1 min read

The social media publishing conundrum

However, social media still is an important source of exposure, where your content easily reaches your friend and followers. So I went back and forth for a while as to where should I publish content that I'm creating, being nature or travel photos, or my portrait photography adventures that I'm so passionate about.

The secondary aspect that troubled me for quite a while is how do I keep my Instagram account clean and tidy. If I post a mix of everything I do or like, it will become a salad of everything. And I'm not the "salad of everything" kind of person.

Of course all the main content goes on my website, so then what do I do with social media? I tried creating a secondary Instagram account, just for the portrait photography, but then found it's hard to increase the follower base and it felt like I'm wasting precious time for nothing. Then I started publishing portrait photos together with nature & travel photos. Then I concluded that it might be sub-optimal to mix these two, as followers interested in nature photography might not be interested to see gorgeous women & man. And the other way around.

So I (re)started using a different secondary account called Chuckleberry Sin, because I liked the ring to it. So I've posted and posted and posted. And finally, after over a month of constant publishing on a daily basis, I got... 3-6 new followers. Bummer!

In the end (meaning up to today), I decided to publish them on my own Instagram account, alternating a nature & travel photo with a portrait one. And I intend to do this for the next 6 months. Then I'll draw conclusions.

Follow me on Instagram to see what I mean.